CEO of Starpower Management, founding publisher of Hollywood Sentinel, Bruce Edwin Productions, and Hollywood Sentinel PR, Bruce Edwin represents companies with dozens of Oscar, Golden Globe, and Grammy-winning stars, and famous master works of fine art in private collection. Formerly representing Michael Jackson guitarist David Williams, he began his entertainment career as a reader for Lakeshore Entertainment and production assistant at the TV show EXTRA!

Prior to his work as a reader, he was a talent agent, a talent booker, and earlier, a model and talent scout for numerous firms in Los Angeles.

Prior to his agent and management work, he was a professional photographer. His credentials include photographing Michael Jackson, The Oscar Party Night of 100 Stars, The Sex Pistols, Nine Inch Nails, Sarah McLachlan, and many more.

Mr. Edwin joined Next Realty and First Capitol Bank of Chicago in 2002, where he served as marketing manager for both companies. During this time he also trained in the mortgage and real estate business, helping to broker multi-million dollar deals for private islands, shopping malls, and luxury homes, among more. Prior to that he worked in the fashion and music industry in merchandising and management, with companies including Fossil, and Lord & Taylor / Saks.

He began his career in motion picture and film with the launch of his own magazine, Subnormal, in 1989. With Subnormal Magazine, Mr. Edwin landed exclusive interviews with recording artists Jewel, Sarah McLachlan, Love and Rockets, Bauhaus, Peter Murphy, The Go Go's, and many more. Former Tower Records distributed his magazine in over 15 countries, and in every major city throughout the United States. During this time, he also ran his own music booking agency whereby he booked recording artists on nationwide tours, often touring himself as road and tour manager.

Bruce holds a BA in Film Production from Columbia College of Chicago, with immersive training on lot at CBS Studio City, and a focus on Producing / Cinematography, and Film History and Aesthetics. In his spare time he enjoys swimming, mountain hiking, and martial arts.

Bruce Edwin Productions

A feature film production company, Bruce Edwin Productions serves as a viable company for film development, packaging, finance, and production. With its own film studio, the company is currently producing a CG animation trilogy as well as additional feature films in the genres of comedy, action, thriller, drama, supernatural, and superhero. The company released a free online, comedic webisode, starring numerous tabloid celebrities, beginning in 2015.

Starpower Management

Starpower Management is a multi-million dollar motion picture production, management, publishing, and public relations entertainment company headed by film and music industry veteran and CEO Bruce Edwin. Recognized as one of the most powerful entertainment boutique companies in the world, the company represents over 10 billion dollars worth of deals in the areas of master works of fine art, literary property, runway and fashion models, celebrities, Grammy Award winners, entertainment companies, billionaires, and small businesses among more.

Hollywood Sentinel

The Hollywood Sentinel official website publishes "only the good news," and features weekly and at times daily new content including interviews with stars and opinion leaders from all areas of the arts. The publication gives free help to those aspiring in Hollywood, and teaches "positive thinking," avoiding traps of the ego, and "doing good for ourselves and others." The current issue of Hollywood Sentinel features exclusive interviews with film and TV stars Tracy Reiner, Donny Most, 5 Time Grammy Award Winner Devine Evans, and New York Times contributing writer Nomi Prins, among others. Earlier interviews Bruce has done found at the Archives version of the site include Nancy Cartwright, the voice of Bart Simpson from the hit show 'The Simpson's', Alison Sudol of the band 'A Fine Frenzy,' Julie Newmar from T.V.'s legendary show 'Batman,' and Joe Mantegna from the hit show 'Criminal Minds' among more.

Public Relations

Bruce launched Hollywood Sentinel Public Relations in the fall of 2011. Hollywood Sentinel Public Relations provides very select clients, including actors, models, bands, business owners and more, the unique ability to have themselves or their products or services pitched directly to stars or CEOs and decision makers of major corporations including record labels among others. The firm also provides branding, media placement, and red carpet promotional bookings among more.

Charitable Work

A busy human rights and animal rights activist in his teens, and a vegetarian / vegan for over twenty years, Bruce Edwin wrote the report partly used by the California State Assembly for the last new law concerning model and talent agents, managers, and acting schools to help better protect children from abuse. He has for years worked with both city, state, and federal authorities in his provable successes in fighting child trafficking. He gives free advice to parents on keeping kids safe, and also free advice to teenagers and young adults on how to stay safe and succeed in Hollywood.


Thank you so much for all you have done for Michael and our family." --Joe Jackson, father of Michael Jackson

"You are a blessing. Thank you so much for all you have done for me and my family." --Alveda King, niece of Martin Luther King Jr.

You are such a kind, dear man. All you are doing with your work is so wonderful." --Dr. Terry Cole Whittaker, NY Times Best Selling Author

"You are kind of picking up where Andy (Warhol) and I left off." --- Paul Morrissey, Andy Warhol manager, co-founding publisher of Interview Magazine